The Trace3 team worked hard to engage its employees and customers in the change. They publish a detailed playbook each year that outlines the major trends and what Trace3 needed to do to capture these trends—focusing on big data, mobile and cloud applications. They created relationships with top VCs in Silicon Valley to help identify new vendors that are driving radical change in the industry. To help their customers lead change, the Trace3 team constructed an offering with Patrick Lencioni and the Table Group, noted leaders in organizational behavior and change management. This is a non-traditional offering for a traditional VAR and it appears to be generating results, with more than 100 customers engaging in comprehensive change programs through Trace3.