The Consumer Engagement Protocol and
Next-Generation Product Identification
projects are well connected to the B2B2C
Information Needs Group (BING) of The
Consumer Goods Forum. BING’s mission is
to describe business requirements that will
lead to scalable, standards-based,
interoperable B2B2C services, thus
empowering shopper and consumer choice
through easy access to accurate
information attributes, irrespective of the
mobile or digital application or device
being used.