“A family summer living experience in Israel . . . for less than
what it would cost to send the kids to camp or to go to the country for the
summer!” beckoned the authors of a new plan for the immigration and
settlement of American-Israelis in the occupied territories in the 1980s. This
savvy sales pitch, which promised practical (if penny-pinching) modernday
pioneering and authentic adventure in an ancestral homeland, was
promoted to appeal to the interests and motivations of prospective Jewish-
American consumers. Both this summer immersion experience and the