Conditions in the business world are constantly changing. Customer needs and preferences change; competitors are constantly shifting their product or service offerings, pricing, business strategies and promotional strategies; and market environments are subject to shifts caused by external factors. International trade research enables companies to monitor these changing conditions and alert managers to potential problems in advance.
Original article: http://www.tradeready.ca/2014/fittskills-refresher/9-reasons-spend-time-international-trade-research/