Benefits of Trademark Registration
A company can continue simply using the "TM" symbol in conjunction with its brands instead of officially registering a trademark and using the R circle symbol, but trademark registration carries certain legal benefits. Trademark registration includes public notice of the owner's claim to the mark, a legal presumption that the party that registered the mark owns it and has the exclusive right to use the mark in the U.S. and the ability to bring an action concerning the mark in federal court. In other words, a company that registers its trademarks may have an easier time defending its trademarks against anyone who tries to use them without permission.