The purchase of the same product does not always elicit the same Buying
Behavior. Product can shift from one category to the next.For Example:
Going out for dinner for one person may be extensive decision making (for
someone that does not go out often at all), but limited decision making for someone
else. The reason for the dinner, whether it is an anniversary celebration, or a meal with
a couple of friends will also determine the extent of the decision making.