The chief proponent of localism in Thailand or "moso" (moderation society) is King Bhumibol Adulyadej's philosophy of "sufficiency economy". The foundations of King Bhumibol's theory include sustainability, moderation, and broad-based development. The Learning Centre of King Bhumibol's Philosophy of Economic Sufficiency claim the concept is focused on living a moderate, self-dependent life without greed or overexploitation of, for example, natural resources.