CONCLUSION
Soft drinks are still popular beverage in the youth
market in both Kenya and India. However, it is
evident from the study that the consumption of soft
drinks in India is reducing with health concern as
the main cause for the same. Parents are very
crucial in introducing their children to various soft
drinks brands and subsequently shaping their
loyalty in Kenyan Market. In India, peer influence
is the major factor in the introduction of soft drinks
brands. Most Kenyans enjoy their soft drinks
during evening hours but their Indian counterparts
prefer during the day. Equally, majority of Indian