Myeongdong Festival has been hosted since 1982 to vitalize the commercial area and encourage tourism.[14] It is usually held twice a year: from the end of March to the middle of April in spring, and the month of September in autumn. Parades, music and dance performances, fashion shows and other spectacles are part of the festivities. Many shops and stores offer product sales and discounts during this time as well.
In 2012, the area hosted the street parade of the Cheonan World Dance Festival in October.