Seniors tourism is predicted to be a major force in the 21st century as populations age. While seniors are as diverse as any other demographic sector, and many seniors do not have the resources to travel, the following generalisations can be made about senior travellers:
They are likely to be more experienced travellers.
They have more time to spend on travel and leisure.
Travel is often a lifestyle priority, and many are prepared to pay for travel on a regular basis.
They generally have more savings and assets and fewer financial commitments, especially in the early years of retirement.
They are more flexible with regards to travel times, often preferring to travel in off-peak seasons.
They are generally more discerning, and demand higher quality services.
They are less likely to be influenced by ‘frills’ and extra amenities.
Health issues may influence travel choices, especially amongst older tourists.