The choice of the service of ‘tourist stay’, as already mentioned, is justified at least for
three reasons. First, by the fact that Tunisian households appear to resort massively to
online reservations. This is approved by online sales statistics and traffic delivered by
the website of the travel agency ‘Travel To Do’. Indeed, according to this agency, the
number of tourist stays has increased from 18,000 in 2007 to 110,000 in 2010. The
use of this platform by Tunisian households is explained, especially, by the frequency of
opportunities and promotions on the rates which vary between 20% and 50%. Second,
our choice of this service is recommended by some theoretical frameworks as observed in
Davis and Rigaux (1974), Jenkins (1979), Belch et al. (1985), and Darley and Lim
(1986), which showed that teenagers are considered as active actors in the choice and
decision of family vacation. Third, it would be important to choose a product category
in which the family is likely to consult the Internet to search for information. It is
important to note that our focus on only one category of service allows us to examine
the influence of the expertise of the teenager on the family decision, rather than study
the extent of such influence on all the products and services.
The choice of the service of ‘tourist stay’, as already mentioned, is justified at least forthree reasons. First, by the fact that Tunisian households appear to resort massively toonline reservations. This is approved by online sales statistics and traffic delivered bythe website of the travel agency ‘Travel To Do’. Indeed, according to this agency, thenumber of tourist stays has increased from 18,000 in 2007 to 110,000 in 2010. Theuse of this platform by Tunisian households is explained, especially, by the frequency ofopportunities and promotions on the rates which vary between 20% and 50%. Second,our choice of this service is recommended by some theoretical frameworks as observed inDavis and Rigaux (1974), Jenkins (1979), Belch et al. (1985), and Darley and Lim(1986), which showed that teenagers are considered as active actors in the choice anddecision of family vacation. Third, it would be important to choose a product categoryin which the family is likely to consult the Internet to search for information. It isimportant to note that our focus on only one category of service allows us to examinethe influence of the expertise of the teenager on the family decision, rather than studythe extent of such influence on all the products and services.
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