The aging population is relatively fitter and healthier than
previously, and they do not consider themselves too old to
travel. They demand travel products that are more experience-driven’. They no longer seek material goods,
but rather life experiences. There are already tour operators
developing niche products specifically for this ‘young at
heart’ segment. Their holidays range from short breaks to
cruising itineraries for up to 19 days, but all the specifics
are tailor-made for small groups aged 60 and over.