Profit retention – Sole traders retain all the profits of their business. Private data – Information about sole traders is kept private, unlike that of limited companies which is necessarily made public after registration with Companies House. Specialist – Often a small business, sole traders can offer a more personal service with local roots and ties. This can be more appealing to potential customers in the local community. - See more at: http://blog.thecompanywarehouse.co.uk/2010/05/24/advantages-and-disadvantages-of-a-sole-trader/#sthash.CBTlUv0a.dpuf