Dear Hotel Partners,
Are you interested in grabbing booking from increasing number of Chinese tourists?
Considering a growing tourist number coming from China to Thailand, Expedia Inc. has initiated “China Outbound Initiative” to attract Chinese travelers to book hotels and flights with us. As part of this initiative, AirAsia China will help drive China’s key travel market—Guang Dong, outbound to Thailand during end of Apr (post Songkran)-July. There are 4 key sectors involved CAN (Guangzhou) / SZX (Shenzhen) / MFM (Macao) / HKG (Hong Kong) - Bangkok (DMK).
The key strategy to operate this campaign is to send targeted eDM to AirAsia shoppers who successfully book flight involved above 4 sectors and give them exclusive hotel deals on Bangkok.
We are looking forward to hotels that are keen to offer “stay X night get X night free”, because this is a promotion feature that Chinese customers love to enjoy and regard as exclusive or customized deal for themselves as an AirAsia customer.
Below please find more details of this campaign:
• Booking period: April 15 – May 30
• Travel period: April 15 - September 30, 2015
• Deal: Free night promotion
• POS: China, Hong Kong and eLong
• Estimated targeted eDM blast out: 600k
• Marketing channel:
1 AirAsia Weibo: 1.4 million base
2 AirAsia wechat: 800k base
3 AirAsiaGo Weibo: 260k base
4 AirAsiaGo wechat: 290k base
5 Print Ad: 2 newspaper in Shenzhen, 3 newspaper in Guangzhou
We can accommodate only limited slots which is only 15 hotels in Bangkok. Therefore, we will accept your deals on a first come first serve basis. The deadline is by 4pm tomorrow, Wednesday March 25. Please confirm with us by sending the promotion with following details:
Stay X Night Get X Night Free :
Rate plan applied :
Room type :
Black out period :
In addition to this campaign, the “Chinese Outbound Initiative” will also promote China Point of Sale (covering China, Hong Kong and Taiwan markets) promotion regularly throughout 2015. If you are interested, please submit your PoS promotion as the following.
Discount % :
Rate plan applied :
Room type applied :
Book period :
Travel period :
Black out period :
Should you have any question or concern, please feel free to contact our market managers or email lpsbkk@expedia.com.
With best regards,
Expedia Market Management Team - Bangkok