Concerns over privacy are nothing new for the social networking site. Since its inception in 2004, founder Mark Zuckerberg has acknowledged the fact that users need a way to control how and what they share (Qualman, 2009). When the “news feed” was first introduced in 2006, users were outraged. They protested relentlessly that the new feature was a violation of privacy and that they didn’t want their every move to be broadcasted to the entire Facebook community. Today, it is the first thing we see when we log in – and we think nothing of it. Facebook has undergone several such “evolutions” throughout its six year lifespan, with numerous modifications and additions to its privacy policy. Each change, however minor it may be, affects the personal information and shared content of over 500 million users.