knowledge camp Just as it is overly simplistic to consider that managers are not creative, in
reality any organisation will have a mixture of thinking preferences.
However, what does require consideration is how to make the maximum use of the knowledge
in the company. Encouraging individuals to give voice to the products of their imaginations is
important. Imagination is a mental faculty that is improved with use and while we all think we
know the meaning of the word, it is useful to consider this definition. Imagination is: the
“mental faculty for forming images and concepts not present to the senses”. For a company to
value this skill in its workforce is a significant step in improving design capability.
Particularly if it is coupled with the use of insight which is: “ a rapid mental activity that
recodes relationships and enables one to see from a different perspective”, and therefore be
open to new ways of thinking and acting. Imagination and insight form significant tools in the
creation of new knowledge and new designs.