คำถามข้อที่ 2. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
Coca-Cola has successfully marketed to billions of people around the world because Coca-Cola uses mass media to reach the masses, creates highly-current, uplift global campaigns and engage wide range of customers with emotion and social. First, the company passes the direct message from TV commercial ad for over the year to reach mass audiences as everyone and every cultures can drink Coke. TV commercial ad expresses joyful and harmony when people have Coke together. Second, product placement of Coca-cola in movies and popular TV shows such as American Idol which the target audience can always see and recognise also the sponsorship of Coca-Cola has emphasized the brand image in Olympic games, World Cup and Super Bowl. Third, the effective wide range of communication to reach people such as radio, billboards, prints, events, personal use products and online communication e.g. Facebook and Youtube. However, the appropriate culture message of advertising and balancing with the global scale are the key that create effective marketing of Coca-Cola.
คำถามข้อที่ 2. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?Coca-Cola has successfully marketed to billions of people around the world because Coca-Cola uses mass media to reach the masses, creates highly-current, uplift global campaigns and engage wide range of customers with emotion and social. First, the company passes the direct message from TV commercial ad for over the year to reach mass audiences as everyone and every cultures can drink Coke. TV commercial ad expresses joyful and harmony when people have Coke together. Second, product placement of Coca-cola in movies and popular TV shows such as American Idol which the target audience can always see and recognise also the sponsorship of Coca-Cola has emphasized the brand image in Olympic games, World Cup and Super Bowl. Third, the effective wide range of communication to reach people such as radio, billboards, prints, events, personal use products and online communication e.g. Facebook and Youtube. However, the appropriate culture message of advertising and balancing with the global scale are the key that create effective marketing of Coca-Cola.
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