The New Typography, Nazis and Switzerland
For close to a decade, Tschichold continued to work in his new, adored, mind-set. At the request of Paul Renner, he took a teaching post at the School of Applied Arts in Frankfurt, at which he taught two of his somewhat opposing (in style, at the time) passions: typography and calligraphy.
1928 saw the publication of perhaps his most influential work, The New Typography. Still published, and translated to English, it was a masterpiece of modern graphic design and with its fresh and regimental guidelines of layout, treasured by many.