Malaysia is always considered truly Asia and therefore has multi ethnic people who speak diverse languages. This is also one of the reasons why the tourism rate is on hike now for the country apart from the features of the land. There is also an increased awareness in the people where holiday and travels are concerned. Education is given high importance in the land now. People are also trying to migrate to different countries and this also gives a surge to airline industry. They respond to advertisements well and are very fond of flying. The land features are also optimal for Air Asia to conduct business. The way people respond to rules also vary and Malaysia give high level of importance to family and not individualism.