Originally started on January 1, 1890, the Rose Parade is watched in person by hundreds of thousands of spectators on the parade route,[1] and is broadcast on multiple television networks in the United States. It is seen by millions more on television worldwide in more than 100 international territories and countries.[2] The Rose Bowl is a college football game that was added in 1902 to help fund the cost of staging the parade.[3] Since 2011, the parade has been sponsored by Honda.[4] Accordingly, the car company has the parade's first float, which like all floats, follows the parade's theme.