The Business Strategy Game is a hands-on, learn-by-doing exercise designed to:
• Connect directly to the material in your textbook and give you practice in applying basic strategy
concepts, using the standard tools of strategic analysis, and crafting strategies. BSG provides
opportunity after opportunity to put much of what you’ve been reading into play and gain some
proficiency in utilizing the concepts and tools of strategic analysis. You and your co-managers will
have to assess the latest industry developments, check out competitive conditions in the different
market segments, chart a long-term direction for your company, set and achieve strategic and financial
objectives, craft strategies that produce good results and perhaps lead to competitive advantage, and
adjust strategic plans in response to changing conditions. You’ll be provided with strategic group
maps, lists of competitive strengths and weaknesses for your company and for rivals, assorted
benchmarking data, and competitive intelligence on what rivals are doing—all of which can be used to
size up your company’s situation, diagnose what rivals are up to, and anticipate what moves they are
likely to make next. You’ll have to match strategic wits with the managers of rival companies. You’ll be
thrust into "thinking strategically" about your company's competitive market position and figuring out
the kinds of actions it will take to improve it. You’ll be responsible for doing the strategic thinking
needed to successfully lead your company in a globally competitive marketplace. Learning to do all
these things and gaining an appreciation of why they matter are the heart and soul of courses in
business strategy.
The Business Strategy Game is a hands-on, learn-by-doing exercise designed to:
• Connect directly to the material in your textbook and give you practice in applying basic strategy
concepts, using the standard tools of strategic analysis, and crafting strategies. BSG provides
opportunity after opportunity to put much of what you’ve been reading into play and gain some
proficiency in utilizing the concepts and tools of strategic analysis. You and your co-managers will
have to assess the latest industry developments, check out competitive conditions in the different
market segments, chart a long-term direction for your company, set and achieve strategic and financial
objectives, craft strategies that produce good results and perhaps lead to competitive advantage, and
adjust strategic plans in response to changing conditions. You’ll be provided with strategic group
maps, lists of competitive strengths and weaknesses for your company and for rivals, assorted
benchmarking data, and competitive intelligence on what rivals are doing—all of which can be used to
size up your company’s situation, diagnose what rivals are up to, and anticipate what moves they are
likely to make next. You’ll have to match strategic wits with the managers of rival companies. You’ll be
thrust into "thinking strategically" about your company's competitive market position and figuring out
the kinds of actions it will take to improve it. You’ll be responsible for doing the strategic thinking
needed to successfully lead your company in a globally competitive marketplace. Learning to do all
these things and gaining an appreciation of why they matter are the heart and soul of courses in
business strategy.
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