Strategy Evaluation of Qatar Airways
The customers (buyers) may pose a threat for making profits to the company as they have the ability to lower prices. This may lead to Qatar Airways getting low revenues and in return low profit margins. On the other hand, there might be airline companies (suppliers) in airline retail industry which have already dominated the airline industry in across the globe. These companies pose a threat to Qatar Airways as they have the ability to lead to volume revenues for Qatar government owned company. Qatar Airways should finally put into consideration the level of competitive rivalry in the retail market, which is the frequency and intensity of reactions to actions undertaken by competitors. If the company or any other, that wants to make profits in the retail market, it must plan ways of enhancing its competitive advantage.