How much does it cost to promote my Page?
The amount you pay to promote your Page depends on how many people you want to reach. When you choose a bigger budget, more people will see ads encouraging them to like your Page. As a result, there's a better chance that more people will like your Page.
If you aren’t sure if your budget will align with the number of people you want to reach, run your ads with a small budget to determine your average cost CPM (cost per 1000 impressions) and set your ongoing budget accordingly. For example, if it costs $1.50 for every 1,000 impressions, you can calculate how much it will cost to reach your desired audience.
When you create an ad from your Page, you can choose the maximum amount you'll spend each day by clicking the dropdown menu next to Daily Budget. Next to each amount, you'll see the estimated number of new likes your Page could get per day.