6. what are the key factors for future competitive success?
- key success factors (ksfs) are competitive factors and attributes that affect every industry member’s ability to be competitively and financially successful.
- ksfs are so important that all firms in the industry must pay close attention to them – they are prerequisite for industry success.
- ksfs can relate to:
// particular strategy elements:
// product attributes:
// resources:
// competencies and competitive capabilities:
// market achievements:
- answer the following questions help to identify an industry’s key success factor:
// on what basis do customers choose between the competing brands of sellers? What product attributes are crucial?
// what resources and competitive capabilities does a seller need to have to be competitively successful?
// what does it take for sellers to achieve a sustainable competitive advantage?