Howard Schultz has transformed Seattle’s Starbucks Coffee Company from a local coffee grinder to a profitable 90-million-dollar national retailer. His strategy is based on the belief that more than every dollar you invest in your employees shows up on the bottom line. Employee training is one area that Schultz has found to be a gold mine. Starbuck normally spends 25 hours of classroom training time on every new employee before he or she works behind the counter. Training attend classes with such appropriate titles as Coffee Knowledge 101.