Instagram is a photo-sharing program. It allows users to take and doctor photos using a variety of interesting effects (such as applying futuristic or retro filters), ultimately sharing them with others on Instagram, Facebook and Twitter. Instagram users can “like” and comment on one another’s photos, similar to functionality found on Facebook.
An increasing number of brands are developing an Instagram presence, but it was the luxury brands that were the early adopters – brands such as Starbucks, Burberry, Audi and Mercedes. For these brands, creating an emotional connection with buyers is the name of the game, and sharing interesting visuals that allow consumers to imagine how their lives might change as a result of their products is a good start.
Whether you’re new to Instagram or looking to get more from your time investment, follow these tips.
Determine what your readers are most interested in and expect from your brand, and stick with it.
Be careful not to overdo it. Most Instagram users follow fewer than 200 people. So if you post 10 photos in a row, you are in essence hijacking their feed. That’s a great way to get “unfollowed.”
Use relevant hashtags. Due to Instagram’s simplicity, where advanced search features aren’t available, it’s essential that you include relevant hashtags in your photo captions to allow new followers to find you and your photos.
If you’re still not sure if your brand is a good fit for Instagram, or even Pinterest, here’s food for thought. Photos are twice as likely to be shared via social media than text links. If your brand lends itself to interesting photography and you’re looking for greater consumer engagement with your brand, these tools may well be worth the time investment.