Many scholars have mentioned self-exploitation, usually in passing, to explain AFN farmers’ hard work and often low returns in organic and civic agriculture (Guthman 2004a; Hinrichs 2000; Jarosz 2008; Martínez-Torres 2008; Trauger 2007). Guthman (2004a, 83), for example, noted that small-scale, diversified organic vegetable producers in California rely “a good deal” on self-exploitation, which she defined as “not earning revenues equal to the cost of their own labor.” The problem, however, is that as entrepreneurs, farmers set the price of their own and their families’ labor power and generally undervalue household labor sources