According CL Dept. have event marketing are distributed tissue 58 venues and walking troop activity as 7 venues all around BKK area. The results are average growths of overall the contract new customers via walk in channel at BKK branch are increase ▲25% when compared from last year. The performances of event marketing are as follow;
Therefore, Business Planning Department would like to propose management for consideration to perform “Event Marketing for PR Umay+ in BKK Area 1st Half Year 2016” with the estimated budget for the whole campaign as ~552,889.60 baht approximately. The overall campaign details will be specified in the other parts through this PRD.