Library in the aspect of Public Relations incorporates the interaction between the library
and its customers. Public relations involve the interpersonal contact, which is to develop the
communication of trust, mutual respect, perception, attitude and opinion to communicate the
benefit of the library and its products. This associates a wide range of practice like editorial
coverage of press, publishing of in-house journals, staff magazines, newsletters, and other
publications. Library’s image is developed through calendars, logos, letterheads, etc.
Relationship with media is an important vehicle for the publicity and library personnel can
produce seasonal press releases. Media interviews, bookmarks, posters, and displays are also
tools for the publicity. The library services themselves can make publicity. Staff
performances, face- to- face contact with users, and the quality and the structure of the library