The Drive to Acquire: To compete for and control resources and experiences essential to security and well-being.
The Drive to Defend: To protect one’s turf, possessions, status, relationships and creations. Once a person has something of value, they often fear losing it more than they prized attaining it.
The Drive to Bond: To form long-term, mutually caring relationships with others; to engage and cooperate; to build organizations and communities; to be empathetic and altruistic.
The Drive to Create: To learn and comprehend one’s self and environment. Then, to go beyond by imagining, inventing and expressing our identities in the larger world.
Four-Drive Theory provides an invaluable framework for moving business practices beyond the competitive drives of Acquire and Defend