2. What are the key deliverables that an outside researcher should produce to
help Joe with the key decisions?
An outside researcher should to provide information about the right location
that suitable for a coffee shop, the target group that should to select because they
will help the business can survive, life style of customers that come to coffee shops,
the most popular taste, what factors will attract customers come to coffee shops, the
price that customers will satisfy, and focusing 4Ps: products, prices, place and
promotion of coffee shops.