Note that brands often design more than one branded app. Most apps focus on different products or business objectives; thus, companies tend to develop different types of apps. For example, Heinz has developed the tool-centric app, Food In A Minute, and the game-centric app, Dip & SqueezeTM Ketchup Craze. Johnson & Johnson has developed the tool-
centric J&J Wound Care ResourceTM app and the game-centric Happy Nurse app.