Technology, knowledge, and know-how are transferred from Japan. Mitsubishi corporation Japan send Japanese expatriates to stay in Thailand for at least one term which is four years to conduct and educate Thai employees. When new technology is import in to Thailand, those expatriates help in explain technical knowledge not only to Thai employees but also to the customers to support the sales in Thailand. Knowledge also flows out of Thai-MC back to Mitsubishi in Japan in the aspect of South East Asian behavior and market to help in inspiring new innovations or improve the existing products.