Finally, whereas task roles and team-building roles focus on activities that benefit the team, individualistic roles reflect behaviors that benefit the individual at the expense of the team. For example, the "puts down" or deflates fellow teammates. The recognition seeker takes aggressor credit for team successes. The dominator manipulates teammates to acquire control and power. If you've ever had an experience in a team in which members took on individualistic roles, you probably realize just how damaging they can be to the team. Individualistic role behaviors foster negative feelings among team members, which serve to hinder a team's ability to function and perform effectively. 46 For an example of an individual who engaged in all the right team role behaviors, see our OB at the Bookstore feature.