In-person speaking engagements are a tremendous marketing opportunity for a number of reasons. First and foremost, a speaking engagement puts you in front of a highly targeted and interested audience that is already primed and ready to pay attention to what you have to say.
Speaking engagements are also a great way to build credibility and establish thought leadership within your firm. According to our surveyed Visible Experts, speaking engagements are the second most popular way that Visible Experts obtain leads.
Read more at http://www.business2community.com/marketing/7-offline-marketing-strategies-support-online-brand-01191059#0XioBvPA1dCYKfs2.99