It helps that Smith is happy to spend hours with his self-styled Lucky Charms, signing autographs and giving them hugs. Often, the fans get together on Twitter to work out where he will be. Nina, 16, has tracked him down to the Balmain show in Paris. “I like him because he is beautiful,” she explains. “He’s always on Instagram, so he connects with his fans. I prefer models to pop stars. I don’t really like the music.” Gabrielle Benhemon, 14, has met Smith before and shares her trophy: a smiling selfie he took with her iPhone. Later, on the phone from Los Angeles, his American agent Mimi Yapor explains the strategy: “He’s doing things the old-school way, like Elvis Presley. He wants to be a lot more accessible than the typical Hollywood star. His fans have given him this success, so he is kind of giving back.”