DIRECT ADDRESS- A direct address is normally about the main image, the point it is trying to cross and who they are addressing. It emphasises how the readers see the magazine and image. The direct address can give off several effects such as intimacy, fear, love etc.
MAIN IMAGE- The main image is for the target audience, it is seduce the audience into buying the magazine. The shot will vary and the effects played on the images also. The point of the image is to attract readers, and explain what is in the magazine.