Timing
Many entrepreneurs are sensitive to the timing that may have an effect on successful business entry. Too soon into the market and the new venturist may spend a good deal of time and money pushing a product at a market that is not ready for it.
Steve Podborski, the 1982 Olumpic downhill ski champion, has spent years attempting to introduce his new ski boot. Designed and developed in 1989, the boot is unique in that it is articulated about two points, at the ball of the foot and at the ankle. It is also a rear-entry that permits the boot to fit two to three sizes. The foot is held rigidly in the side-to-side plane, but the knee can bend without putting strain on it and, as often occurs, breaking the leg. Testing has established that wearing the boot can improve downhill performance as much as 30 percent. Podborski, know as one of the Canadian “wild ones” during the 1980s, has spent over $1 million on the venture without finding a way to break into the market.