They present a lot of information in a small space, they’re eye-catching and they don’t cost the world. That’s why business owners are asking for them. The end-user likes infographics because each of them has its own personality — they’re a bit quirky, they combine typography, bold color schemes and shapes in a way that intrigues viewers.
Creatives who take them seriously always create a story atmosphere around their facts and numbers. Maybe it brings us back to our childhood comics, maybe it’s just the eye candy. Fact is, we’re absorbing loads of information and we love it. Because it’s such an effective way of communicating large pieces of data, it will definitely be used more and more in 2014.
6. Typography takes center stage