In our previous post on Telco 2.0 methodology, we described the 15 key Telco 2.0 transformation issues and how the industry currently scores against them. ‘Appreciating’ these issues was Step 1 in our Telco 2.0 A-C-T process to create a sustainable growth strategy. Step 2 is ‘Clarifying’ how to approach business model innovation, a tricky subject for any industry that we discuss below. Step 3 is ‘Test’, and you can find a record of all the latest developments across these steps on our constantly updated Telco 2.0 research portal here.
To start with we need a framework to guide our thinking. To help with this we’ve drawn inspiration from our friends at arvetica on an overall business model ‘framework’. (View their slide deck, it’s very good.) We find the diagram below extremely useful in getting our clients to understand what are the one or two things they do exceptionally well, and what other areas they need to make sure are considered in re-designing their business models: