Good evening ladies and getleman. My name is Chanunporn Pathumwing. I’m founder of C&S coconut cake. Today I’ll present about background information about my product, Pricing and the last one is Marketing strategies. I’ll spend time around 5 minute. If you have a question please ask me at the end of present.
Let’s start about my product. My brand is name C&S Coconut cake and here is LOGO. We have 2 products are Coconut cake and Coconut cupcake.
First , Main materials for made cake and cupcake is coconut . For coconut we have own coconut’s farm at Banphaeo, Samut Sakhon. We use aromatic coconut for made cake and cupcake.
We design our packaging in sealed by paper and plastic.
Let’s move on to second topic; Pricing For Coconut cake, We have 2 different price retail 100 Baht/Piece and wholesale price(5 pieces or more) 80 Baht/Piece Cost = 50 Baht/piece ,Profit : retail price = 50 Baht/piece, Wholesale price = 30 Baht/piece
And next Coconut cupcake, We have 2 different price too. For retail price is 100 Baht/Box and wholesale price(50 pieces or more) is 25 Baht/piece, Cost = 15 Baht/piece, Profit : retail price = 18 Baht/piece Wholesale price = 10 Baht/piece
The last topic is marketing. This topic includes where our products will be placed on sale and what are the sale promotions. First about Product Placement we plan to placed product at Top supermarket, Vila market and 7-11.
Then, Sale Promotion for this time. So now who buy our product you get 1 free save world bag.