Market penetration
Under this strategy, the business sells existing products in the existing markets trying to increase
Either the number of consumers using the product that is bringing in new consumers
Consumption levels of the existing consumers
It mainly aims at 4 objectives-
Enhancing market share of the existing products
Securing market share of dominant markets
Restructure the existing market by thrashing out competition by aggressively promoting the product.
Increasing consumption levels of existing consumers