Whereas in our first example the laser eye surgery was not prominent enough, this landing page has no mentions of the service at all. The disability of this page can be clearly proved with a simple five-second test. I will bet you a tenner that most of the test participants would notice Santa, the 20% discount and the traveller’s welcome and fail to find any mention of eye surgery. There’s a strong chance they would then move to the next site in Google’s search results.