In this simplified example, this company currently has a Twitter and Flickr account. They are sharing text with links on Twitter and photos with links on Flickr to drive traffic to their website. Ultimately they want more website traffic, especially unique visits to increase conversions. They currently have little engagement with these brand posts. Consumers are tweeting to the company by asking questions and seeking help, but the brand has not been responsive. Consumers are not discussing the brand on Flickr, however they discovered active photo sharing around the brand on Instagram. The company’s main competitor is on Twitter, but is sharing a lot of photos and videos with their links, using hashtags and tweeting twice as much per day. The competitor is also on Instagram where they are sharing photos, text, and hashtags that are driving a lot of consumer engagement.