backed by surging consumer awareness of the health benefits offered by industry products and increasing concerns about the dangers of chemical compounds in traditional cosmetics.
Industry operators have been successful in distinguishing their merchandise from non-organic cosmetics and toiletries by branding their merchandise as luxury items, due to their smaller production runs and use of costly naturally-occurring organic materials. The industry is expected to source over half of its goods from overseas manufacturers, particularly those based in the United States, the United Kingdom and France, where organic cosmetics and toiletries are more widely used and better developed