Firstly, from the study of rubber supply chain, the parts where the problems found the most are at the farmers and the middlemen part. This is because in a certain point, the problem concerned with price and rubber market does not have well management yet. Rubber farmers in Phayao Province do not receive fair prices and lack of marketing knowledge toward rubber business.
Secondly, the strength of rubber business in Phayao Province is Phayao Province is located in good location where it is connected to GMS countries which is a great place to do exports on rubber product and other agricultural products. It also has the most rubber plantations in Northern Thailand. However, there are still numbers of weakness of rubber as well; they are lack of knowledge to sharpening and transforming rubber and also lack of statistical information such as actual numbers of rubber plantations, rubber-tapping zone. On the other hand, rubber business in Phayao Province seems likely to have various opportunities which are AEC Market, markets in China, the USA and EU and there is also other support from government sector. But there are some threats as well which are related to the relationship between the public and private sector in Thailand. It is not flexible to cope with both sides.
Lastly, the trend of rubber business in Phayao Province seems likely too well. One of the main reasons is from the policy of local government and the Office of Rubber Replanting Aid Fund that are working to promote rubber products in local areas which also give useful knowledge for local rubber farmers. The numbers of rubber plantations, rubber-tapping zone, rubber farmers, and rubber yield volume and rubber yield value are increasing gradually but continuously every year. This year 2014, rubber business in Phayao Province still have a steady trend.
However, the fluctuation can also happen at any time. Keeping in touch with rubber news and the current economic situation can also help in updating the market in the future.