The PBM software has enabled Real Potatoes Ltd. to create a more professional and identifiable image, as all reports, invoices, purchase orders, etc. have the same layout and design. As emerging markets in countries across the world are the company's future customers, marketing is crucial to its continued success in seed production exporting. The decrease in processing time to close deals, and accessibility to information offsite for management, has proved to be one of the many benefits created by this tool. It has improved productivity, sales and profitability without having to increase overhead costs which is the ultimate goal of every small and medium size business.