The current situation
By using the voiced concerns and statements of the interviewed farmers to frame the system under study, a rich picture denoting a preliminary mental model of the current situation of a Farm Machinery Management Information System (FMMIS) is illustrated in Fig. 1. Particularly, the rich picture supports further deliberations of the system, which proves itself complex with numerous interconnected external as well as internal entities and stakeholders partners. The machine entity (exemplified by the tractor) is at the center of the system.