As demonstrated through the proposed tourism value chain model, there is an opportunity to study the tourism industry as a value chain and to develop a value chain oriented performance management and measurement framework that would allow various players to communicate and coordinate their processes and activities in a more mature manner. Therefore, it becomes critical to measure and manage the overall efficiency and effectiveness of the tourism product and services from a value chain
The model suggested in this paper aims to provide a framework to measure and manage the tourism value chain through mapping the performance measures of each process in the chain. This approach can be useful especially for the tourism companies, whether vertically/horizontally integrated or not, in terms of measuring the effectiveness of the customer relations and the internal efficiencies