When the KL-1000 was released in 1991, the personal word processor was starting to become a popular product in Japan. Once people learned about the convenience of word processors, they became interested in making beautifully printed labels for office supplies and equipment, which had always been written by hand. To meet this demand, Casio released a label-printing device, which could produce easy-to-read labels on a tape strip, just by typing in the desired text. The lettering variation could not only be white on black, shaded, or hatched, but could also be written in reverse characters from top to bottom or from left to right, offering more printing options than word processors at that time. This product created a new genre of "electronic stationery".